Genius Greens is a nutrition brand specializing in high-fiber, low-carb protein snack bars designed for health-conscious consumers seeking convenience without compromise. The challenge was to build a digital-first brand experience that clearly communicated the product’s functional benefits while creating trust in a crowded nutrition market.
-Commerce Development
Built a Shopify website from the ground up.
Structured product pages to highlight nutritional benefits, lifestyle use cases, and product education.
Ensured checkout and backend integrations were seamless for a smooth customer journey.
Brand Presentation & Content
Designed visual layouts and assets that showcased Genius Greens as a modern, trustworthy nutrition brand.
Integrated storytelling elements to explain functional benefits (high-fiber, low-carb, protein-rich).
Launch Support
Guided the initial launch setup, including product merchandising and online positioning.
Consulted on brand consistency across packaging, photography, and digital assets.
Successfully launched a conversion-focused Shopify website tailored to functional nutrition products.
Delivered a professional, trustworthy digital presence to position Genius Greens as a credible nutrition player.
Created a clear value communication framework that educated consumers and built confidence in the product.
