GAGE is a skincare brand aiming to enter a competitive beauty market with a unique positioning. The challenge was twofold:
Build a complete brand identity from scratch that resonated with the right audience.
Navigate regulatory hurdles due to the inclusion of some controversial ingredients — ensuring the brand remained compliant while still appealing to trend-conscious consumers.
Brand Identity Creation
Conceptualized the brand name, story, and positioning.
Built the visual identity including logo, typography, and packaging.
Developed the brand voice to balance aspirational beauty messaging with trustworthiness.
Go-to-Market Strategy
Conducted audience analysis and segmentation to define the brand’s core consumer base.
Designed the launch strategy, including channel prioritization and messaging rollouts.
Positioned GAGE as a bold but credible skincare alternative despite ingredient scrutiny.
Regulatory & Manufacturing Coordination
Partnered with manufacturers to ensure FDA-compliant packaging and claims.
Addressed ingredient controversies by crafting messaging that built consumer trust without diluting brand appeal.
Managed production timelines and supplier negotiations.
Delivered a distinctive brand identity that stood out in a crowded skincare market.
Created FDA-compliant packaging despite ingredient challenges, avoiding legal/regulatory risks.
Built a clear go-to-market strategy to ensure the founder had a roadmap for successful launch.
Balanced brand aspiration with compliance, giving the founder confidence to scale safely.
