Dewy is a men’s grooming brand built around a single hero product — a facial spray designed to keep skin looking fresh and hydrated on the go. The challenge was to create a distinct brand identity in a crowded men’s grooming market, ensure compliance with FDA standards, and launch a sleek, modern DTC experience that aligned with the brand’s travel-friendly, minimalist ethos.
Brand Identity & Positioning
Developed a visual identity that reflected simplicity, freshness, and a premium yet accessible feel.
Positioned Dewy as a standalone lifestyle brand focused on convenience and self-care for modern men.
Product Packaging & Compliance
Designed packaging that was sleek, functional, and travel-sized to reinforce the brand’s positioning.
Navigated FDA compliance to ensure packaging and product claims met regulatory standards.
E-Commerce Development
Built a Shopify website optimized for DTC sales and mobile-first user experience.
Structured product pages to highlight benefits, ease of use, and lifestyle positioning.
Creative Direction
Oversaw product photo shoots, ensuring all brand visuals communicated the Dewy lifestyle.
Delivered a cohesive image library for web, ads, and social media campaigns.
Successfully launched Dewy as a men’s grooming brand with a strong digital-first presence.
Built a Shopify site and creative assets that clearly communicated the product’s unique value.
Ensured all packaging and claims were FDA-compliant, protecting the brand from regulatory risks.
Established a cohesive, aspirational lifestyle identity for Dewy’s core demographic.
