7 Pearls is a luxury cosmetics brand that needed to be developed from the ground up. The founder came with a vision but no concrete direction on branding, positioning, or go-to-market strategy. The challenge was to create an entirely new brand identity that would resonate with a mature, female audience in the west coast of the U.S. and be viable for launch in an incredibly competitive beauty market.
Brand Creation & Identity
Developed the brand name, story, and positioning to resonate with a premium audience.
Designed the full visual identity: color palette, typography, and packaging aesthetics.
Built the brand voice to align with aspirational and luxury skincare buyers.
Market Strategy
Conducted audience segmentation research to identify profitable target groups.
Positioned the brand to compete in the high-end cosmetics market without alienating accessibility.
Defined the go-to-market strategy, including launch channels, messaging, and rollout phases.
Manufacturing & Compliance Support
Worked hand-in-hand with the manufacturer to ensure product feasibility and compliance.
Negotiated best pricing structures while maintaining premium positioning.
Coordinated packaging and production timelines to align with the brand launch.
Successfully conceptualized and launched a new luxury cosmetics brand from scratch.
Created a clear, differentiated identity that allowed the founder to enter a crowded market with confidence.
Established a scalable brand strategy that set the foundation for future growth and expansion.
